Laz Smith

Creative Director / DOP / Photographer
With a rare blend of creative vision and commercial experience, I help brands tell elevated stories that sell.

Over the past decade, I’ve directed and shot campaigns for fashion labels, documented artists, and delivered high-end content for brands that care about quality.

As the Co-Founder and General Manager of a 7-figure fashion label, I understand the pressures of growing a brand—and what great content needs to deliver. I’ve also worked as a DOP, director, and creative producer across TVCs, documentaries, social campaigns, and branded content.

Whether I’m leading a crew or shooting handheld, my goal is always the same: to bring clarity, depth, and intent to every frame.